As a leading manufacturer of diode lasers for material processing, Laserline has become a byword for this technology. Since 2010, Casser+Partner has designed advertising, trade show exhibitions, and sales literature for the company. Laserline and its products react dynamically to market demands. The company’s communication focuses on key product features, making the momentum behind the engineering visible in the process.
In 1997, it was difficult to understand just what people meant by “start-up.” The situation changed rapidly. The unparalleled success story of Laserline’s diode laser began with the company’s participation in StartUp, Germany’s nationwide start-up competition. Laserline celebrated in 2017 and the anniversary book by Casser+Partner impressively explained how a clever idea developed into a global benchmark in only 20 years.
Diode lasers are highly specialized products for manufacturing professionals in many sectors. This is why Laserline’s communication at global trade shows focuses on conveying concrete product benefits precisely – in a distinctive design whose clarity and rigor set it apart from the competition.
Casser+Partner
Mehringdamm 57
10961 Berlin
Tel.: +49 30 69517217
Fax: +49 30 69517218
info_at_casserundpartner.de
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Michael Casser
Focal areas: Art direction, concept development, consulting
Specialty: Corporate design
Since: 1992
References (excerpt)
BBB Bürgschaftsbank Berlin-Brandenburg, Bombardier Transportation, Bucher Verlag, CityCards, D&CO, DEHA Einrichtungen, DPI, DeTeLine, Deutsche Telekom, Finanzen Verlag, GrundkreditBank, HIGHYAG Lasertechnik, Hirsch + Lorenz, Institute for Leadership Dynamics, KB PowerTech, Knick Messtechnik, Kunstforum in der GrundkreditBank, Laserline, Lost Squadron Recovery, minimum Einrichten, Photonic Tools, Pur Aqua, Rohde Immobilien, Rothe Gartenbau, Schiffselektronik Rostock, Südwest Verlag, snafu, Velotaxi, Volkswagen Coaching, ZAG Personaldienste
Sebastian Riess
Focal areas: Copywriter, text, concept development, consulting
Specialty: Brand communication
Since: 1989
References (excerpt)
BBB Bürgschaftsbank, BITKOM, Bosch, Conrad Electronic, dena, DB Netze, Deutsche Telekom, Telekom Deutschland GmbH, T-Systems; Gesobau, GO!, Hirsch + Lorenz, KB PowerTech, Knick Messtechnik, Laserline, media.connect Brandenburg, Mercedes-Benz, Messe Berlin – AMK, bautec, belektro, Build IT, CMS, conhIT, ehome, IFA, Innotrans, Internationale Grüne Woche, ITB, IT Profits, popkomm, ShowTech; Messe Frankfurt, REQUISIS, Rothe Gartenbau, The American Dream, Volkswagen Coaching, ZAG Personaldienste, Zentralverband des Deutschen Handwerks (ZDH)
Bea Klenk
Focal areas: Art direction, concept development
Specialty: Editorial Design
Since: 1995
References (excerpt)
Aufbau Verlagsgruppe, Bastei-Lübbe, Beltz, Bergmann + Franz, Der Club, dena, Die Grünen iEP, Dietrich-Reimer-Verlag, Droemer Knaur, Greenlight Media, Fischer, Frechverlag, Kosmos Verlag, Lacroix, minimum Einrichten, Nicolai Verlag, Pendo Verlag, Ravensburger, Rowohlt Verlag, Siemens Business Services, Skandia Deutschland, Tareto Maa, Tchibo, Ullstein Buchverlage, Umschau Buchverlag, Verlagsgruppe Oetinger, Verlag Walter de Gruyter