Laserline diode laser for industrial applications

As a leading manufacturer of diode lasers for material processing, Laserline has become a byword for this technology. Since 2010, Casser+Partner has designed advertising, trade show exhibitions, and sales literature for the company. Laserline and its products react dynamically to market demands. The company’s communication focuses on key product features, making the momentum behind the engineering visible in the process.

20 Years of Laserline

In 1997, it was difficult to understand just what people meant by “start-up.” The situation changed rapidly. The unparalleled success story of Laserline’s diode laser began with the company’s participation in StartUp, Germany’s nationwide start-up competition. Laserline celebrated in 2017 and the anniversary book by Casser+Partner impressively explained how a clever idea developed into a global benchmark in only 20 years.

Laserline brochures

Laser trade shows

Diode lasers are highly specialized products for manufacturing professionals in many sectors. This is why Laserline’s communication at global trade shows focuses on conveying concrete product benefits precisely – in a distinctive design whose clarity and rigor set it apart from the competition.


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Graphic Designer Berlin, Graphic Design Berlin

Michael Casser
Focal areas: Art direction, concept development, consulting 

Specialty: Corporate design 

Since: 1992

  • FAB Werbeagentur, Berlin
  • MMB, Berlin
  • Casser+Partner, Berlin

References (excerpt)

BBB Bürgschaftsbank Berlin-Brandenburg, Bombardier Transportation, Bucher Verlag, CityCards, D&CO, DEHA Einrichtungen, DPI, DeTeLine, Deutsche Telekom, Finanzen Verlag, GrundkreditBank, HIGHYAG Lasertechnik, Hirsch + Lorenz, Institute for Leadership Dynamics, KB PowerTech, Knick Messtechnik, Kunstforum in der GrundkreditBank, Laserline, Lost Squadron Recovery, minimum Einrichten, Photonic Tools, Pur Aqua, Rohde Immobilien, Rothe Gartenbau, Schiffselektronik Rostock, Südwest Verlag, snafu, Velotaxi, Volkswagen Coaching, ZAG Personaldienste

Sebastian Riess: Copywriter Berlin, text, conception

Sebastian Riess
Focal areas: Copywriter, text, concept development, consulting 

Specialty: Brand communication
Since: 1989

References (excerpt)

BBB Bürgschaftsbank, BITKOM, Bosch, Conrad Electronic, dena, DB Netze, Deutsche Telekom, Telekom Deutschland GmbH, T-Systems; Gesobau, GO!, Hirsch + Lorenz, KB PowerTech, Knick Messtechnik, Laserline, media.connect Brandenburg, Mercedes-Benz, Messe Berlin – AMK, bautec, belektro, Build IT, CMS, conhIT, ehome, IFA, Innotrans, Internationale Grüne Woche, ITB, IT Profits, popkomm, ShowTech; Messe Frankfurt, REQUISIS, Rothe Gartenbau, The American Dream, Volkswagen Coaching, ZAG Personaldienste, Zentralverband des Deutschen Handwerks (ZDH)

Bea Klenk, graphic artist Berlin

Bea Klenk
Focal areas: Art direction, concept development
Specialty: Editorial Design
Since: 1995

References (excerpt)

Aufbau Verlagsgruppe, Bastei-Lübbe, Beltz, Bergmann + Franz, Der Club, dena, Die Grünen iEP, Dietrich-Reimer-Verlag, Droemer Knaur, Greenlight Media, Fischer, Frechverlag, Kosmos Verlag, Lacroix, minimum Einrichten, Nicolai Verlag, Pendo Verlag, Ravensburger, Rowohlt Verlag, Siemens Business Services, Skandia Deutschland, Tareto Maa, Tchibo, Ullstein Buchverlage, Umschau Buchverlag, Verlagsgruppe Oetinger, Verlag Walter de Gruyter