Our image blog.

This is where we post everything we love doing after hours: graphic work, smart opinions, serious campaigns, funny videos, and moments of great emotion. All in the service of communication.


Communication:
“I want you to panic.”

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Greta’s from Sweden, sixteen years old, and skips school on Fridays. Instead, she works Theresa May and the Australian prime minister into a rage – and is getting 20,000 other young people out onto the streets for the school strike. Successful communication, after all, is a question of context. And that’s as true of advertising products as it is of protesting climate change. What Greta Thunberg says is correct, strategically sophisticated, creatively presented, and very much to the point. In other ways, though, it’s nothing new. The huge impact she’s made is not least due to her girlish appearance, which appears to contrast strongly with what she says: “I don’t want you to be hopeful, I want you to panic.” Who would be interested in listening if that came out of the mouth of an ageing climate researcher? See?


Advertising:
the power of giving.

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Christmas. A small boy and a big present. The small boy is Elton John. His new piano inspires his youthful self, sets his life on a course of success, and enchants the whole world with wonderful music. John Lewis & Partners make incredible adverts with intelligent campaigns, lavish catalogues, and modern online marketing. This Christmas advert is even better. Simply story-telling with deep emotion and a fascinating insight: we merely pan left to look back to the past, so it’s nice to see time run backwards for a change.


Strategy:
what truly motivates us.

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Motivation is one of those things – we all have our little prejudices about it. You don’t think so? Then take a look at this interesting little tutorial. It offers some important facts about human motivation as well as an up-to-the-minute basis for good human relations. Straight talking made simple: people are interested in their work, not their salaries, the agency’s resident dog, or free yoga courses. What makes their jobs truly interesting needs to be communicated in exactly the same way: with passion. And yes, Excel spreadsheets can be exciting, too. You don’t think so? Then take a look at the commercial!


Call to Action:
Radi-Aid.

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When was the last time you donated a radiator to Norway? Didn’t you know that poor children freeze to death at minus 40 degrees? Didn’t you realize that trembling Norwegians in crooked wooden huts die of terrible flu viruses and are simply unable to cope with their own problems? Show a heart and get your old radiator out of the basement! After all, young Africans do too. With the campaign “Radi-Aid: Africa for Norway” Norwegian students show how funny and sovereign you can criticize the stereotypes of the international aid and donation industry or the charitable patronizing of music projects like “Band-Aid”. With videos, promotion materials, social media guides and annual awards, the campaign ensures many clicks, likes and exciting resonance in countless media: The Table has turned!



Projects

Isolation Amplifier Graphic Design Hightech Graphics Office Berlin
Grafiker Berlin high tech Grafik-Design
Bombardier Graphic Germany Rolling Stock Graphic Design Germany Rail graphic agency
Grafik Berlin Rolling Stock Grafikbüro
Laserline Corporate Design Germany Graphic Design
Grafik Berlin Diodenlaser Grafikdesign
Real estate graphic Berlin graphic office
Grafik Immobilien Berlin Grafikdesign
Knorr Bremse Powertech Hightech Graphic Designer Berlin Energy Supply Systems Graphic Design
Grafik Berlin Stromumrichter Grafikbüro
Hirsch + Lorenz Graphic Design Berlin Construction company Webdesign
Grafikbüro Berlin Bauunternehmen Grafikbüro

Mix

graphic design berlin blog
graphic design blog berlin


Contact


Casser+Partner
Mehringdamm 57
10961 Berlin

Tel.: +49 30 69517217
Fax: +49 30 69517218
info_at_casserundpartner.de

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Team

Graphic Designer Berlin, Graphic Design Berlin

Michael Casser
Focal areas: Art direction, concept development, consulting 

Specialty: Corporate design 

Since: 1992

  • FAB Werbeagentur, Berlin
  • MMB, Berlin
  • Casser+Partner, Berlin

References (excerpt)

BBB Bürgschaftsbank Berlin-Brandenburg, Bombardier Transportation, Bucher Verlag, CityCards, D&CO, DEHA Einrichtungen, DPI, DeTeLine, Deutsche Telekom, Finanzen Verlag, GrundkreditBank, HIGHYAG Lasertechnik, Hirsch + Lorenz, Institute for Leadership Dynamics, KB PowerTech, Knick Messtechnik, Kunstforum in der GrundkreditBank, Laserline, Lost Squadron Recovery, minimum Einrichten, Photonic Tools, Pur Aqua, Rohde Immobilien, Rothe Gartenbau, Schiffselektronik Rostock, Südwest Verlag, snafu, Velotaxi, Volkswagen Coaching, ZAG Personaldienste


Sebastian Riess: Copywriter Berlin, text, conception

Sebastian Riess
Focal areas: Copywriter, text, concept development, consulting 

Specialty: Brand communication
Since: 1989

References (excerpt)

BBB Bürgschaftsbank, BITKOM, Bosch, Conrad Electronic, dena, DB Netze, Deutsche Telekom, Telekom Deutschland GmbH, T-Systems; Gesobau, GO!, Hirsch + Lorenz, KB PowerTech, Knick Messtechnik, Laserline, media.connect Brandenburg, Mercedes-Benz, Messe Berlin – AMK, bautec, belektro, Build IT, CMS, conhIT, ehome, IFA, Innotrans, Internationale Grüne Woche, ITB, IT Profits, popkomm, ShowTech; Messe Frankfurt, REQUISIS, Rothe Gartenbau, The American Dream, Volkswagen Coaching, ZAG Personaldienste, Zentralverband des Deutschen Handwerks (ZDH)


Bea Klenk, graphic artist Berlin

Bea Klenk
Focal areas: Art direction, concept development
Specialty: Editorial Design
Since: 1995

References (excerpt)

Aufbau Verlagsgruppe, Bastei-Lübbe, Beltz, Bergmann + Franz, Der Club, dena, Die Grünen iEP, Dietrich-Reimer-Verlag, Droemer Knaur, Greenlight Media, Fischer, Frechverlag, Kosmos Verlag, Lacroix, minimum Einrichten, Nicolai Verlag, Pendo Verlag, Ravensburger, Rowohlt Verlag, Siemens Business Services, Skandia Deutschland, Tareto Maa, Tchibo, Ullstein Buchverlage, Umschau Buchverlag, Verlagsgruppe Oetinger, Verlag Walter de Gruyter