Our image blog.

Communication:
“I want you to panic.”

Greta’s from Sweden, sixteen years old, and skips school on Fridays. Instead, she works Theresa May and the Australian prime minister into a rage – and is getting 20,000 other young people out onto the streets for the school strike. Successful communication, after all, is a question of context. And that’s as true of advertising products as it is of protesting climate change. What Greta Thunberg says is correct, strategically sophisticated, creatively presented, and very much to the point. In other ways, though, it’s nothing new. The huge impact she’s made is not least due to her girlish appearance, which appears to contrast strongly with what she says: “I don’t want you to be hopeful, I want you to panic.” Who would be interested in listening if that came out of the mouth of an ageing climate researcher? See?

Advertising:
the power of giving.

Christmas. A small boy and a big present. The small boy is Elton John. His new piano inspires his youthful self, sets his life on a course of success, and enchants the whole world with wonderful music. John Lewis & Partners make incredible adverts with intelligent campaigns, lavish catalogues, and modern online marketing. This Christmas advert is even better. Simply story-telling with deep emotion and a fascinating insight: we merely pan left to look back to the past, so it’s nice to see time run backwards for a change.

Strategy:
what truly motivates us.

Motivation is one of those things – we all have our little prejudices about it. You don’t think so? Then take a look at this interesting little tutorial. It offers some important facts about human motivation as well as an up-to-the-minute basis for good human relations. Straight talking made simple: people are interested in their work, not their salaries, the agency’s resident dog, or free yoga courses. What makes their jobs truly interesting needs to be communicated in exactly the same way: with passion. And yes, Excel spreadsheets can be exciting, too. You don’t think so? Then take a look at the commercial!

Call to Action:
Radi-Aid.

When was the last time you donated a radiator to Norway? Didn’t you know that poor children freeze to death at minus 40 degrees? Didn’t you realize that trembling Norwegians in crooked wooden huts die of terrible flu viruses and are simply unable to cope with their own problems? Show a heart and get your old radiator out of the basement! After all, young Africans do too. With the campaign “Radi-Aid: Africa for Norway” Norwegian students show how funny and sovereign you can criticize the stereotypes of the international aid and donation industry or the charitable patronizing of music projects like “Band-Aid”. With videos, promotion materials, social media guides and annual awards, the campaign ensures many clicks, likes and exciting resonance in countless media: The Table has turned!